Introducing minimum unit pricing on alcohol in England would be up to 50 times more effective in tackling problems caused by cheap drink than the government’s recent policy of a ban on below cost selling, according to researchers from the University of Sheffield.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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